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The Ministry of Bikes

Privacy Policy

data & privacy

Ministry of Bikes respects your privacy and personal data. The following information describes how we gather and use data, and how we strive to keep your data secure. The information that Ministry of Bikes holds on you and how it is used depends on your relationship with Ministry of Bikes, therefore some of the sections below may not be relevant to you.


If you have a registered account with Ministry of Bikes Shop, we gather various information about your use of our services, such as generic types of data accessed, times and volume of use of the services and traffic data from the use of our website. You can of course browse the Ministry of Bikes site, and even purchase from the Ministry of Bikes Shop without registering an account. If you have registered an account with us, or have ordered an item from our Shop, we may contact you to obtain feedback, or notify you of any promotions, or events that may be of interest to you. You can ask us at any time not to contact you by way of direct marketing. You can do this by emailing info@ministryofbikes.co.uk using ‘Stop Marketing Request’ as the subject line.


Upon request we provide our Customers with access to their information, including proprietary information that we maintain about them (but not that pertaining to other users, unless required to do so by law, or by law enforcement agencies) including unique identifier information e.g. customer number or password and contact information e.g. name, address, phone number. Customers can access or update this information by e-mailing us.


Ministry of Bikes may use web remarketing to advertise products that may be of interest to our existing and potential readers, based on their visit to the Site, or products they have previously viewed on the Site. Remarketing utilises cookie and locational data to target audiences that may be interested in advertisements for our products. This process does not identify customers on an individual basis. Remarketing adverts are based on previous Site interaction and viewing patterns.


Third parties, such as Google or RevContent may show our advertisements on the internet, or show adverts or articles to you when viewing the Ministry of Bikes website. Ministry of Bikes is not liable for, or associated with, any site on which Google, or their third party partners, may choose to show our ads. We will not be held responsible for, nor are we liable in any way for, any content including (but not limited to) images or text within these websites or any links to be found therein.


To facilitate our advertising, third party vendors such as Google use cookies to serve advertisements to users, based on past visits to our website. Cookies are pieces of software which are sent to your computer or other device from websites you have visited. Cookies enable us to collect information about how our website is being used, to manage our pages more efficiently, and to tailor advertisements to potential and past readers and customers.


You can turn off the ability to receive cookies by adjusting the browser on your computer, or you can opt of using Google’s cookies by visiting Google’s Ads Settings, which can be reached at http://www.google.com/settings/ads. If you do choose to opt out of receiving cookies, you should note that this may affect or restrict the quality of web service and page data you receive. We are not liable for the maintenance or content of any third party site or webpage, such as those provided by Google or any other content provider.