Article By Ministry of Bikes
Posted on 09 Aug 2017
Triumph to partner with Bajaj to create middleweight motorcycles
It has just been revealed that British motorcycle manufacturer Triumph have formed a non-equity global partnership with Indian firm Bajaj. The objective of the partnership is to deliver a range of middleweight motorcycles that will be created by collaborating a mixture of strengths from the two firms to create the ultimate machine.
Some of the strengths they hope to deliver from the partnership include design and development technology, worldwide distribution, brand position and perception, and quality and cost competitiveness.
Now, you might be thinking that this isn’t the first time you’ve heard the news of Bajaj forming a partnership with a motorcycle manufacturer. Well, you’re right! Very recently, we reported the news that Bajaj would also be collaborating with Husqvarna after the success of their deal with KTM, which would mean many of the Husqvarna and KTM bikes would be built at the Chakan factory.
It has been said that Triumph only sell around 300 motorcycles in India every year, so the firm have high hopes that the partnership will provide more opportunities for the brand to expand its global market by entering new higher volume market segments.
After the significant increase in KTM’s sales from forming a partnership with Bajaj, it is clear that Triumph are taking a sensible step towards increasing their global market share.