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The Minstry of bikes presents

Tough year for Harley

Article By Ministry of Bikes

Posted on 06 Feb 2017

Tough year for Harley


Harley Davidson

It seems 2016 was tough year, sales wise for Harley-Davidson, with reports that sales dropped 1.6% overall, meaning they were down 262,221 units. The number of sales in America was much worse than the rest of the world, as sales were down by 3.9%, or if you prefer, 161,658 units, which is pretty poor! In addition to this, it turns out the firm faced an 8% decrease in net income, which made them $692 million last year.

On the other hand, Harley-Davidson did argue that their market share has in fact increased greatly in Europe, and they still remain number one in America. Supposedly! Moreover, even though the company did face a loss, the have still gained over 40 new dealerships in 2016 and hope that 2017 will be the same. The firm have hopes that they will be able to open around 200 dealerships by 2020, which I’m sure if sales increase, won’t be a problem.


Harley Davidson

Harley-Davidson’s CEO, Matt Levatich, has commented on the company’s position stating that:

“Our long-term strategy is all about growing ridership in the US, growing reach and impact internationally, and growing share and profit in every market we serve. Our goal over the next 10 years is to build the next generation of Harley-Davidson riders worldwide”.

“The global competitive environment remains intense but our results demonstrate that increased investments to drive demand and bring impactful new products to market are working. We are energised by our resolve to compete and win in the US and in major international markets”.