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Q2 Sales Down for Harley-Davidson

Article By Ministry of Bikes

Posted on 14 Aug 2017

Q2 Sales Down for Harley-Davidson

Q2 Sales Down for Harley-Davidson

It’s not been a great year for Harley-Davidson who have faced a significant decline in sales both in the US and the rest of the world.

It has been said that the firm has noticed a serious decline in motorcycle sales in the US, as sales have fallen by 9.3% which is quite concerning. However, it’s not just the US that has seen a huge decline. As it turns out, Harley-Davidson sales have also decreased by 6.7% globally, dropping their market share from 49.5% to 48.5%.

It isn’t looking very promising for the remainder of the year either, as it’s very unlikely that Harley will be able to turn the sales around at this point. Nevertheless, many have reported that motorcycle sales in general have significantly declined over the last year, with many other brands struggling to find ways to increase the number of units sold.

With the way things are going we are unsure whether to believe the rumours that the American firm are keen to purchase Italian motorcycle manufacturer Ducati, and at this moment in time, it is unclear whether or not Harley-Davidson will be able to achieve their goal of producing 100 new models over the next ten years, as well as encouraging two million people to take up motorcycling. Although, it’s worth a good try anyway, right?