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MV Agusta to be relaunched in USA

Article By Ministry of Bikes

Posted on 11 Jan 2017

MV Agusta to be relaunched in USA


MV Agusta Brutale

MV Agusta USA has come under new ownership, as Urban Motor Group’s Joseph Elasmar will now lead the US team in order to develop, and enhance the brands presence in the USA. It has been said, that MV Agusta and Urban Moto have agreed to co-develop in the USA, to deliver the best possible results. Elasmar also imports brands such as Benelli and Royal Enfield into Australia, so there are big hopes that he will be able to turn the company’s position around.

MV Agusta’s CEO, Giovanni Castiglioni has commented on the situation, stating that:

“We are very excited to build a successful relationship with Urban Moto as a new partner, also overseeing and developing the presence of MV Agusta in the USA market. We are very confident that with Urban Moto we will enter in a new era for MV Agusta in the states, invigorating sales, and passion for our motorcycles. Our sole focus is clearly consolidating our leadership in the production of high end motorcycles under the MV Agusta brand, and the North American market will play an important role in our future”.

We are still waiting on confirmation regarding the Canadian market, and whether or not MV Agusta USA will also take on Canadian operations.