Article By Ministry of Bikes
Posted on 10 Aug 2017
High sales performance for Yamaha in the first half of 2017
Excellent news for Yamaha as the firm have reported a 6.6% increase in revenue, along with an 86.8% increase in net income during the first half of 2017.
The strong sales figures are all thanks to emerging markets such as Thailand, Vietnam, and the Philippines, while sales in the US and Europe fall flat. The weak sales figures in both the US and Europe could be down to a lack of demand for motorcycles in those areas or the Euro 4 emission requirements.
Apparently, there were 209,000 motorcycles sold in Europe in 2015, then falling to 208,000 last year, while the same decline is expected this year. Similarly, sales in the US have fallen around 3% over the last two years and this is expected to continue. However, it does seem that many of the other motorcycle manufacturers are facing the same issue in the states and Europe, so perhaps it’s time to find new ways to attract new users to biking.
Nevertheless, despite this, overall end of year sales figures is looking promising as the demand for motorcycles is much greater than in other parts of the world as motorcycle travel is one of the easiest ways to get around the larger cities.