Article By Ministry of Bikes
Posted on 20 Jan 2017
Ducati’s successful 2016
So, it looks like it has been another great year for Ducati, as the company have announced that they have set another sales record for the seventh year in a row. This is great news for the Italian firm who celebrated their 90th anniversary in 2016. It has been said that Ducati sold 55,451 motorcycles in total to customers all over the world, which meant that sales were up 1.2% over 2015 figures. Although, Ducati will be able to celebrate another successful year, they did only sell 642 more motorcycles in 2016 from the previous year, so there is hopes that 2017 will be even stronger.
Out of the 55,451 motorcycles which were sold worldwide, it was discovered that 15,500 of them were in fact Scramblers, which proves the popularity of these stunning models. In addition, the USA was the brands biggest market for 2016, where 8,787 bikes were sold, which is not bad for a European company. Of course, Ducati recognised a positive sales growth in Europe, with the sales in Spain up 38%, purchasing more bikes than Italy. Moreover, other markets such as Argentina and Brazil showed signs of positive growth, while China doubled its sales on Ducati bikes from 2015.
Ducati’s CEO, Claudio Domenicali has commented on the firm’s success, stating that:
“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction”.