Article By Ministry of Bikes
Posted on 16 Mar 2017
Ducati’s continual sales growth
So, it looks like it has been another great year for Ducati, as the company announced that they have set another sales record for the seventh year in a row. This is great news for the Italian firm who celebrated their 90th anniversary in 2016. It has been said that Ducati sold 55,451 motorcycles in total to customers all over the world, which meant that sales were up 1.2% over 2015 figures. Ducati will be able to celebrate another successful year after selling 642 more motorcycles in 2016 from the previous year, so there is hopes that 2017 will be even stronger.
Out of the 55,451 motorcycles which were sold worldwide, it was discovered that 15,500 of them were in fact Scramblers, which proves the popularity of these stunning models. In addition, the USA was the brands biggest market for 2016, where 8,787 bikes were sold, which is not bad for a European company. Of course, Ducati recognised a positive sales growth in Europe, with the sales in Spain up 38%, purchasing more bikes than in Italy. Moreover, other markets such as Argentina and Brazil showed signs of positive growth, while China doubled its sales on Ducati bikes from 2015.
Ducati’s CEO, Claudio Domenicali has commented on the firm’s success, stating that:
“The continuous evolution of our range, both in terms of quality and technology, the constant development of our dealer network and the effectiveness of a strategy based on investments aimed at the products, the quality and the customers, have enabled the company to continue on its growth curve. This allows us to look to the future with optimism, knowing that we are heading in the right direction”.
We look forward to seeing what Ducati have in store for us over the next few years.