Article By Ministry of Bikes
Posted on 17 Jan 2017
Another record sales year for BMW
As you might be aware, yesterday we told you that the UK had seen a spectacular year for motorcycle sales, but we didn’t have many figures, other than the fact that KTM and BMW were up roughly 5.9% for the year. Well, we can now share some of BMW’s exact sales figures for 2016, now that they have been made available.
It looks as though BMW have had a marvelous year, reaching record sales for the sixth year in a row, selling 145,032 motorcycles, making the firm 5.9% ahead of the previous year’s figures. BMW have previously mentioned their goal to achieve selling 200,000 units by 2020, and after this year, it looks as though the firm could be well on their way to success. Incredibly, BMW has almost doubled their amount of sales since 2010, which shows how far the firm have grown over the last few years, both in terms of sales and technology.
Of course, Germany remains their best-selling market as sales are up 7.5% from 2015, while other European countries such as France, Italy, Spain, and the UK have also provided positive results. In addition, Asia has become a strong market for BMW Motorrad over the last few years, with sales in China up 52.7%, Thailand up 42.1%, and Japan up 6.7%.
It appears that the R series were the best performing motorcycles when it comes to sales, as these bikes accounted for 53.6% of the firm’s sales for the year.
BMW has said that they have plans to push further into American and Asian markets over the next few years to help them reach their sales goal of selling 200,000 units by 2020.